Started in 2009 along with overwhelming hype, The Efusjon Energy Club is a MLM company headquartered in Oregon that offers a healthy alternative to energy drinks and a financial solution for those interested in earning a potentially substantial income. The energy drink market is the fastest growing segment in the health and wellness industry. In addition, Efusjon brings much credibility as the former Vice President of Paramount Pictures and Microsoft founds the group. The combination of Derek Broes with the CEO of Facebook, Mark Zuckerberg, adds to the hype. The purpose of this review is to examine the innovations in the Efusjon Energy Drink product offering and to evaluate the business opportunity for Efusjon.
Despite the exploding energy drink market, Efusjon arrives on the scene six years behind Amway. Not only does Efusjon come many years behind Amway, but Xango and Mona Vie started up in the same year as Efusjon. It is promising for Efusjon experts estimate energy drink sales to hit five billion for 2009, and they estimate sales to reach nine billion by 2011. On the negative side, companies including Sobe, Monster, Bawls, Rockstar, and Red Bull hold a significant portion of the energy drink market. The difference between Efusjon and traditional energy drinks lies in vitamins and nutrients—the health quality. Efusjon offers the EDGE and RAW energy drinks for a high concentration of antioxidants that supports the body's metabolism. The Efusjon line of drinks keep the body from experiencing mental stress. The Breeze drink helps boost athletic performance with a reservoir of Vitamin C, Vitamin A and Potassium. The Breeze drink is composed of passion fruit, mangosteen, and caffeine. The fourth product, Dawn, has an abundant source of antioxidants and fights against fatigue, depression and anxiety. It contains quercetin, caffeine, and citrus. Among the full line-up of drinks, Dawn is the only energy drink that is uncarbonated. Efusjon is unlike most energy drinks because it lacks the ingredients taurine and guarine. I personally find it surprising that Efusjon labels their drinks as healthy despite containing caffeine. Perhaps Efusjon decided to include caffeine as a method to hook customers and increase customers retention. The Efusjon drinks are competitively priced and offer a demanded alternative to traditional ingredients. While the Efusjon energy drinks face strong competition from established companies, the market is large enough and growing enough to support the inclusion of Efusjon.
Efusjon tweaked the typical MLM compensation plan in order to produce what they call 'The Overlap Matrix.' Efusjon starts by paying the distributor 4.25% on his downline or anyone referred by him. Additionally, the Efusjon compensation plan alots 1.25% to all independent marketers through either 'The Overlap Matrix' or the business owner's team. The overlap matrix is unique in that it includes a great breadth of people in one's payout. The cost to join the Efusjon business is only $30. At only $30, Efusjon has a very low startup fee, and it includes a website and Facebook marketing system. In order to qualify for payment, a member must recruit three people and maintain an autoship of 48 energy drinks at $120 plus shipping each month. While the Efusjon business has one of the lowest startup costs, it lacks the functionality to use a capture or squeeze page on the main page of the website. Thus, affiliate sales commissions with funded proposals are not a possibility using the Efusjon system. In addition, the Efusjon opportunity is not entirely based off of an attraction marketing system. They also do not offer substantial training on how to succeed in an MLM business. A new Efusjon representative is ill-prepared to succeed in business without outside influence.
Efusjon is a company to watch in the upcoming months and years, and it certainly provides an excellent business opportunity for those who know what they are doing. Efusjon prospects should ask themselves the following questions: number one, is Efusjon the most competitive energy drink for demand and price? How does the product differ from the others? Additionally, how does the product and opportunity cater to one's personal preferences? Efusjon is a very viable solution, but a prospective marketer should first consider whether he possesses the knowledge and training to dominate Efusjon or any other company. Efusjon does not provide those; it is the responsibility of the business owner to make his business profitable.
Daniel Lucas's
Efusjon Review highlights the necessity of having an attraction marketing system. Daniel is a master at teaching others how to implement attraction marketing systems into their business in order to gain an unlimited number of leads each month. For more information on how to dominate the competition in your business, visit Daniel's
Efusjon Training.
